case study: travel

objective: build on Welcome Pickups’ reputation as a reliable, insightful brand that contributes a voice to broader conversations within the travel industry.

strategy: create and promote content that leads Welcome Pickups to be cited as an expert in the industry; share knowledge, advice and add value to the topics and trends journalists are writing about.

delivery:

• data-driven insights: share research or stats that help journalists cover their stories with more depth

• thought leadership: create content that showcases Welcome Pickups’ expertise on key trends or issues in the industry, and provide valuable commentary on developments happening within your field

pr results after 3 months

• 35 pieces of relevant coverage

• on sites with an average DR of 72

• 15 unique referring domains

• 8 new relevant backlinks

• Google AI overview citations up +167%

• Chat GPT citations up +4,835%

coverage highlights include:

• Express

• GB News

• Hitched

• Mirror

• Mail Online

looking for similar results for your brand? get in touch now! erica@colourfulcomms.com